Toy Building Slated for LA

Toy industry organizations from around the globe are being invited to create their own year-round Los Angeles showrooms at “The Toy Building” by The Toy Association in El Segundo’s toy district. A total of 65 long-term showroom spaces spread out over four floors of 101 Continental Blvd. are now available for rent with a move-in of Aug. 1.

Located steps away from the U.S. headquarters of several global toy manufacturers (including Mattel) and other top company showrooms, “The Toy Building” by The Toy Association can accommodate companies of all sizes – from large companies to emerging toy businesses – that are looking for year-round showroom space in the center of a quickly developing manufacturer hub that is particularly active with buyer meetings every fall and spring.

“Designed by toy people, for toy people, ‘The New Toy Building’ delivers on strategic location, convenience, competitive rates, premium amenities, and state-of-the-art facilities, all backed by the strength of The Toy Association team and resources to help companies achieve results and grow their businesses in 2025 and beyond,” said Greg Ahearn, president & CEO of The Toy Association.

Backers say the design of “The Toy Building” will welcome a variety of key visitors, from buyers and media to entertainment executives, inventors, designers, and others who will have access to private meeting rooms, lounges, courtyards and other spaces to facilitate relationship-building and creating new connections.

“In the spirit of New York City’s original Toy Building, this newly created space in El Segundo will support productive business meetings and ‘casual collisions’ in common areas to foster networking and creative collaboration,” said Ahearn. “This goes beyond providing premium showroom space—we are designing an experience that is conducive to getting business done—and having fun doing it. That’s what makes this industry great.”