Sales of Outdoor Apparel on the Upswing

An ongoing urge to get out and enjoy Mother Nature is expected to cause the global outdoor apparel market size to grow by $7.3 billion from 2025 to 2029, according to a new market forecast from Technavio. That translates into an annual growth rate of  6.4% for that period and is expected feature an uptick in physical stores within the sector.

“The offline segment of the global outdoor apparel market has faced a decline in revenue due to the rising trend of online shopping,” the report notes. “However, vendors are expanding their retail presence in local and regional markets through specialty stores and other retail formats to boost sales.”

In addition, the report notes, competition among vendors is intensifying, leading retailers to adopt new strategies such as pricing and wide assortments to remain competitive. France-based Decathlon SA, for instance, operates just under 1700 retail and partner stores in 60 countries. Such specialty shops contribute significantly to market growth due to their extensive product offerings.

This is also a segment where department stores retain considerable market clout. As the second-largest contributor to offline sales, such stores can differentiate their outdoor-oriented offering through store design, merchandise, and customer service, offering exclusive collections and private-label brands. “Economic growth has increased customer preference for high-end outdoor apparel, leading to an increase in sales through department stores,” the report notes. “Customers consider convenience, product mix, availability of brands, and durability when purchasing outdoor apparel from these stores, factors that are expected to boost the growth of the offline distribution channel segment in the global outdoor apparel market.”

Overall, the outdoor apparel market caters to individuals seeking protection from the elements in a trend-forward fashion. “Fashion and functionality merge in this industry, with a focus on protection, durability and sustainability,” per the report. “The latest advancements in materials like nylon and sustainably sourced cotton ensure both functionality and wellness benefits. Kids’ apparel also sees significant growth, with a focus on safety and availability. Cost, traction and climate-change considerations are essential factors influencing consumer choices. The market’s appeal lies in its ability to enhance the overall experience of outdoor enthusiasts by providing the right apparel for their adventures.”

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