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Babies R Us Heads to Mexico

After opening Mexico’s first Toys R Us last year, WHP Global and El Puerto de Liverpool partner again




Babies R Us U.S. store at American Dream. PHOTOGRAPHY: Courtesy of WHP Global

Babies R Us will expand its business to Mexico, parent company WHP Global announced. The first Babies R Us store will open in the second half of 2024, however the location of the store has not been decided. 

Partnering with El Puerto de Liverpool, a Mexican omnichannel retailer, WHP Global plans to open both physical stores in the region and a flagship e-commerce platform. 

“We are excited to build on the success of Toys R Us in Mexico and expand our partnership with Liverpool to introduce Babies R Us to the Mexican market,” said Jamie Uitdenhowen, WHP’s Executive Vice President of Toys R Us and Babies R Us at WHP Global. 

Mexico’s first Toys R Us opened in October 2023 under the partnership of WHP and Liverpool.


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