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Abercrombie & Fitch Unveils Next-Gen Store in NY

SoHo locale first version of “Heritage Meets Modern” design.

Published

2 hours ago

June 11, 2026

VMSD

Abercrombie & Fitch has relocated its store in New York’s SoHo to a three-level space at 520 Broadway, just up the street from its former locale in the neighborhood. Photos: Courtesy of Abercrombie & Fitch Co.

Abercrombie & Fitch (New Albany, Ohio) has taken the wraps off its relocated store in New York’s SoHo that marks the introduction of the brand’s “Heritage Meets Modern” design concept. Located at 520 Broadway between Spring and Broome Streets, the store “blends archival storytelling and updated designs in a way that honors the brand’s heritage, while further establishing the retailer as an effortless and elevated American lifestyle brand,” the retailer said in a news release.

“We are proud to open our doors in the heart of one of New York City’s most iconic shopping destinations, in a place that has been central to Abercrombie & Fitch’s history for more than a century,” said Melissa Worth, the brand’s Managing Director, Americas. “New York has always been woven into our brand’s story, and we truly feel that this new store is the best expression of Abercrombie to date, blending our rich history with a modern design that we hope inspires every customer who walks through our doors.”

In keeping with that motif, the store features curated archive displays throughout the entrance and stairway showcase apparel and memorabilia that connect the brand’s New York heritage to its modern-day evolution, including a 1911 “Saranac” cord suit and a rare “Rainbow Pond” jacket made exclusively for Abercrombie & Fitch by Willis & Geiger in the late 1960s.

Heritage-inspired furnishings throughout the space also reflect the brand’s long connection to sporting, travel and discovery, with additional custom millwork, mosaic tiling and fitting rooms with customizable lighting throughout.

Spanning three floors, the store offers the brand’s men’s and women’s lines, from Abercrombie’s signature denim and Office Approved collections to exclusive New York and USA merchandise available only in select locations. The store also includes A&F’s first-ever accessories section, offering of footwear, sunglasses, bags and more. Also noteworthy is a second-floor “activation space” inspired by a classic New York hotel bar.

Related: Later this month, Hollister – another unit of Abercrombie & Fitch Co. – will open a store at 547 Broadway, a space formerly occupied by A&F.